TikTok is introducing a new feature that enables them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the platform announced that it presently contains more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This shift aligns with a increase in content created by AI, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a term for poor-quality, factory-style content that is typically absurd or bizarre.
Our research shows that a lot of users enjoy content made with AI tools, ranging from AI artwork to educational videos, and we intend to offer the community the ability to adjust the amount of that, depending on their own choices,” commented a spokesperson.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its network identified as artificially created. Collectively, over 100 m videos are submitted to the app every day, making clips made by AI a relatively small part of its complete catalog.
How to Adjust Settings
Users will be capable of limit or boost the level of AI-generated videos they see by opening the “manage topic” option in the platform and selecting the AI content topic. Further subjects that currently be controlled under the setting cover politics, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines require content makers to tag convincing AI-made content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.
In addition, the app will from now on apply an “AI-made” watermark to content produced via its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This action is intended to stop users from seeking to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore launching a $2m awareness program for specialists and organizations to produce educational content about using AI responsibly. This initiative will assist non-profit groups dedicated to educating computer science.
Moderation Strategy
TikTok has justified its safety measures, during discussion over proposals to make redundant hundreds of content moderators in Britain. TikTok is expected to cut 439 jobs in its user protection division in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most graphic content prior to it gets reviewed by humans. TikTok announced a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to the use of its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
